My Target Audience – Who Are You? (Reblog)


Left Coast Voices

I recently asked readers of my elfwriter blog to help me define a target audience, a cornerstone of any book marketing plan. It occurred to me, almost two years after The Accidental Activist was published and a few months before Unwanted Heroes is launched, I still fumble over what my genre is and to whom I am marketing. Transformational fiction is a good topic when I give talks, and social justice-themed novels is rather a mouthful, but the first reaction is, at best, an inquisitive frown.

Twitter has offered an interesting insight into this. When looking to grow your following, you check out people who your target audience is following. Given the content of both Left Coast Voices and my social justice orientated novels, I have looked into the Democratic Party, President Obama and Nancy Pelosi. I have also followed a number of publishing gurus hoping to attract other writers…

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